the brief, thinking, and approach

CRF Health design electronic patient diaries that allow clinical trial data to be recorded by participants wherever they are. Their biggest point of difference is to design bespoke solutions for every trial, ensuring the diary is as unobtrusive and easy to use as possible. This results in exceptional levels of compliance and data accuracy, and gave us our proposition for this charming little print campaign: you only get real data, by fitting into real lives.